Fig+Yarrow | Apiece Apart | Jesse Kamm

photo by Kristen Hatgi Sink + styling by Dena Rochelle

photo by Kristen Hatgi Sink + styling by Dena Rochelle

words_dena rochelle

In the years that I've been working with FIG+YARROW, I've had the opportunity to connect with some amazing people. I am lucky to count F+Y's founder among my closest confidants. She has also introduced me to some other incredible people, including artist + photograph Kristen Hatgi Sink. Together we have been styling and photographing FIG+YARROW product and lifestyle shots. In two to three intensive days of photography, we produce a wealth of content and inspiration for the brand. It's a creative aspect of my work that I long to do more frequently. There is a sense of fulfillment that is like no other. Fortunately, the lasting images help maintain that feeling far beyond those few photo shoot days. This image in particular was not on our shot list and yet it remains one of my favorites and a memory of that day. The chairs had just arrived and been unpacked that morning, stacked quickly to get them out of the way so we could photograph the space. They are used to seat guests around large tables to participate in spa parties at FIG+YARROW APOTHECARY in Denver. But for this moment, our model Saly hopped on top and Kristen captured her. There was something about the light and the beautiful wall tapestry that begged to be photographed, along with that pretty top by Apiece Apart and cool pants from Jesse Kamm. I'm so glad we did. 

More from that recent photo shoot below: 

photos by Kristen Hatgi Sink + styling by Dena Rochelle

Pas de Calais | Soho Shop

Pas de Calais Soho via photo by @DenaRochelle

words_dena rochelle

I discovered the brand Pas de Calais sometime last year via some of my favorite online shopping boutiques. The French-inspired, Japanese clothing line is filled with pieces that fit my style perfectly. We're talking streamlined minimalism punctuated with some beautiful prints.

I admired them from afar, as the brand's store is in NYC's Soho neighborhood and I had yet to track them down anywhere in the SF Bay Area. During my recent visit to Manhattan, I was thrilled to be staying at an Airbnb just a couple of blocks from Pas de Calais' Broome Street shop. I went in the first day I arrived in Soho (literally within minutes of dropping my bags at the apartment) and as my eyes scanned the racks I felt like I could wear each and every piece in there. I wanted to try on everything. I wanted this store to be my closet. 

Lucky for me, there were plenty of options that were on sale. I started my dressing room with some tops, knowing that I'd be trying on lots more and this would not be my only visit to the store during my stay. I ended up going in the store three separate times (plus thoughts of additional visits) and purchasing five pieces. Believe me, I wanted more than that but I was practical and careful with my choices knowing that these would be wardrobe favorites for years and years to come. It was not easy narrowing down my selections. The fabrics + tailoring are impeccable. 

Being able to try these pieces on and move around the store in them was a shopping experience I'd greatly missed over the past few years, having done 99.9% of my recent clothing purchases online. This time spent in their beautiful space and opportunity to try on so many pieces took me from being an admirer to a loyalist. I felt like I could spend the afternoon there. I suspected this might be the case and my instincts were proven right. I know my style well and Pas de Calais is most definitely among my top few brand favorites, alongside Isabel Marant, Apiece Apart and Raquel Allegra. Even if I can't make it into the shop to try on, I have a good understanding of their fits/sizing which will make shopping online for future collections much more enticing. I'm already making a list of faves from next season...

Pas de Calais Soho via photo by @denarochelle





Apiece Apart | Fringe Poncho

Apiece Apart Fringe Poncho via

words_dena rochelle

I spent the last week in NYC and it was the first time I've returned in nearly a decade. I lived in Manhattan after finishing undergrad (way back in the late 90s) and had visited a few times after moving in 2001. But 10 years have passed since my last visit to this city like no other and a lot has changed. I arrived with a curated list of places to check out while I was in the city (all of which did not exist when I lived there 15 years ago). The list was mostly shopping with a select few restaurants included. Our Airbnb on Mercer and Broome in Soho was perfectly situated within walking distance of pretty much everything on my list. These are places I've shopped online for years but many I've never set foot in because they don't have California locations (yet... I hope?!). 

Apiece Apart is among my top few beloved brands and I was thrilled to browse their pop-up shop and make some purchases at their sample sale (I swear I didn't plan my trip to coincide with the sample sale... it was just luck). A stylist friend told me about this brand years ago and I've shopped a couple items online and lovingly followed their social channels for quite some time now. The website is bookmarked in my browser—always enticing a weekly visit to see their latest "stories"—interviews featuring a truly inspiring group of women. #ApieceApartWoman 

Designers Starr Hout + Laura Cramer launched the line with the intention of creating a simplified wardrobe with impeccable tailoring + made from beautiful fabrics. In one word, chic. This Peruvian-made fringe poncho is among my sample sale finds. I'd admired it online and knew within seconds of slipping it on that it was a must-have piece. The hand-woven cotton is lightweight and drapes beautifully. I know that I will reach for this often and have no doubt it will become one of the most-loved pieces in my wardrobe.

Being able to visit their space, see the current collection in person, to feel the texture and weight of the fabrics, to slip them on and fall in love, has only increased my admiration of this brand. I will continue to follow each season + new stories with curiosity and loyalty. The mix of online retail + beautiful product + styling + inspired editorial features on the website will keep me coming back for more. Small details like being able to see each item featured on a model + within other "stories" on a variety of women, makes the brand even more appealing. 

Well done. I'm hooked. 

Raquel Allegra | Resort 17

raquel allegra resort via

words_ dena rochelle

Another day, another Raquel Allegra post. I am a loyalist with a closet full of RA to prove it... so here's the latest. Resort 2017 is looking good. See the entire collection at