Somi Apparel | Modern + Easy Basics

words_dena rochelle

I've been on the hunt for better basics in the intimates department. Undies should be comfortable, flattering and functional. If they don't tick all those boxes, I'm not interested. Somi Apparel is a San Francisco-based newcomer that fulfills those requirements perfectly. I recently had a chance to chat with the brand founder at the Noe Valley SF shop and check out the line. I'm hooked.


Somi is produced in small batches in the SF Bay Area and is comprised of bras, undies, slips and chic kimono robes. The fabrics are fantastic and feel amazing on the skin. I'm particularly smitten with the Heather set, a super-soft blend of recycled polyester and spandex, aptly described on the online shop as "soft, heavier athletic fabric, likened to buttered kittens".

I opted to review the Edie Slip in Heather, as well as the Cheeky underwear (also in Heather). They are so incredibly comfortable. I'm in love. Fingers crossed Somi does this same fabric in other hues for future collections (hint hint). I'll take one of each, in every color. These are pieces that feel like a first layer should. Clean lines and minimalist styling are always winners in my book. Also can't go wrong classic black.


The prints in the collection are limited runs and the current offering is a collaboration with artist + designer Julia Kostreva. It's gorgeous and I may have to add a pair of the Cheeky skivvies to my drawer. I got a sneak peek of the Julia Kostreva silk print for the new robe and it's amazing. I am officially a Somi fan and look forward to seeing what's in store for the coming seasons.

More importantly, Somi gives back: "All across the world, women suffer from discrimination and gross maltreatment due to their gender... Good news is, there are a lot of wonderful, brave organizations that are putting forth great effort to change social stigmas and empower women. What they need is capital and support. We are proud to partner with the Harpswell Foundation, a group that is working to build the next generation of women leaders in Cambodia, a country that was depleted of its educated class during the Khmer Rouge in the 1970s. Harpswell takes a comprehensive approach by providing much needed dormitory housing, leadership training, English tutors, and professional guidance to a talented and intelligent group of young women."