digital marketing agency specializing in the design + implementation of social media strategies + content curation

consulting client: HEIDI MERRICK collection

consulting client: HEIDI MERRICK collection


Facebook, Instagram, Pinterest + Snapchat have changed the way people connect, discover + share information. Used correctly, social media can serve as a powerful and efficient tool to build brand reputation, attract new customers and generate a captivated loyal following. Success in social marketing comes from the creation of engaging online experiences connecting people to brands. We help achieve this by planning, launching, curating + managing social marketing campaigns. 

Our goal is to effectively engage influencers + followers with relevant likable content.

As a boutique agency based in the San Francisco Bay Area, we work with fashion, beauty, hospitality + lifestyle brands. Working closely with business owners, their public relations agencies and other relevant company representatives, allows our team to accurately + effectively build an engaging social media presence. We invest considerable time early in the process to understand the brand’s voice and goals.

Extensive knowledge of the brands we work with provides us with an edge to convey the culture of the company. 

Our agency offers a full suite of services to help businesses be active + successful on social media. Offerings are tailored to each client’s specific needs and include everything from account set-ups to more complex engagement customization + other promotional tools. We remain active throughout the engagement and are flexible with respect to each client’s desired level of direction + ongoing involvement.

content management

As experts in fashion, beauty and lifestyle brands, we provide our clients with a social voice that appropriately represents them. Content curation is our specialty. Consider us an extension of the marketing team that can take the lead or direction with respect to all social content initiatives. 

  • update + maintain social media channels
  • create + source + curate content for multiple digital channels
  • build + maintain relationships with followers + customers + influencers 
  • monitor brand mentions + public sentiment
  • write + edit + distribute blog posts in conjunction with social media


Social media is constantly evolving. With new innovations and channels surfacing regularly, it can be daunting for business owners to stay up-to-speed. By providing strategic assistance or training, our customized consulting services help get companies up and running or revamp existing campaigns to support social marketing goals.

  • work with in-house team members + marketing + public relations reps to mold an overall social content strategy
  • suggest tactics for branded marketing promotions
  • recommend relevant ongoing online partnerships + tools
  • provide feedback + tips + general social media education

design + launch

  • develop + publish new social media accounts 
  • update accounts with new strategy + look

website + graphic design 

  • website updates + editing (Squarespace + Shopify) 
  • graphic design for print + digital 

styling + photography + art direction

founder + director 

Dena Rochelle's work has also appeared in Refinery29Daily Candy, and C Magazine, among many other style-focused media outlets. Her editorial endeavors began in the fashion + design division of Abrams Books. The faster paced world of magazines lured her away and it didn’t take long for her tech obsession to turn the focus to digital publishing instead of print. Dena is a style, design and tech enthusiast who shops the Apple App Store with the same excitement she experiences while perusing the racks at Isabel Marant.

“dena has been an integral player in building drybar’s social media presence. her keen sense of fashion and beauty trends, and pulse on the ever-changing consumer landscape are unparalleled. dena’s proactive approach, creativity and collaborative spirit are they type of qualities that set dena apart and make her the type of person you want on your team. i recommend dena wholeheartedly! — brittany alexander driscoll, director of marketing drybar
“dena is a pleasure to work with. she has a deep understanding of our company’s voice and vision as it relates to social media and gets it from the very beginning. she is intuitive, flexible and extremely creative! — allison conrad, former president blushington