digital marketing agency specializing in the design + implementation of social media strategies + content curation

consulting client: HEIDI MERRICK collection

consulting client: HEIDI MERRICK collection


Social media has changed the way people connect, discover + share information. Used correctly, it can serve as a powerful and efficient tool to build brand reputation, attract new customers and generate a captivated loyal following. Success in social marketing comes from the creation of engaging online experiences connecting people to brands. We help achieve this by strategizing, curating + managing social marketing campaigns. Our goal is to effectively engage influencers + followers with relevant likable content.

As a boutique agency based in the San Francisco Bay Area, we work with fashion, beauty + lifestyle brands. Working closely with business owners, their PR agencies and other relevant company representatives, allows us to accurately + effectively build an engaging marketing presence. Extensive knowledge of the brands we work with provides us with an edge to convey the culture of the company. Our agency offers a full suite of services to help businesses be active + successful on social media. Offerings are tailored to each client’s specific needs. 

founder + director 

Dena Rochelle's work has also appeared in Refinery29Daily Candy, and C Magazine, among many other style-focused media outlets. Her editorial endeavors began in the fashion + design division of Abrams Books. The faster paced world of magazines lured her away and it didn’t take long for her tech obsession to turn the focus to digital publishing instead of print. Dena is a style, design and tech enthusiast who shops the Apple App Store with the same excitement she experiences while perusing the racks at Jenni Kayne.

content management

As experts in fashion, beauty and lifestyle brands, we provide our clients with a social voice that appropriately represents them. Content curation is our specialty. Consider us an extension of the marketing team that can take the lead or direction with respect to all social content initiatives. 

  • update + maintain social media channels
  • create + source + curate content for multiple digital channels
  • build + maintain relationships with followers + customers + influencers 
  • monitor brand mentions + public sentiment
  • write + edit + distribute blog posts in conjunction with social media


Social media is constantly evolving.  By providing strategic assistance or training, our customized consulting services help get companies up and running or revamp existing campaigns to support social marketing goals.

  • work with in-house team members + marketing + public relations reps to mold an overall social content strategy
  • suggest tactics for branded marketing promotions
  • recommend relevant ongoing online partnerships + tools
  • provide feedback + tips + general social media education

design + launch

  • develop + publish new social media accounts 
  • update accounts with new strategy + look

website + graphic design 

  • website updates + editing (Squarespace + Shopify) 
  • graphic design for print + digital 

styling + photography + art direction

  • prop + fashion + interior styling
  • determine how best to represent a concept visually
  • select which photographs or other design elements to use
  • develop the overall look or style of a campaign or website